It can take some time to discover what you truly want your brand to represent. And your vision for the brand may evolve as time goes by. There’s nothing wrong with that! Even some of the most successful logos/brands in history seem to be refreshed or altered every 10 years, like clockwork. It doesn’t matter if you are a new startup company or a well-established business, what matters is that your branding reflects your offerings/philosophies and can convey the proper message to your customers.
As you browse options for graphic designers to help create/redesign your brand and you need some direction, it can be very helpful to play with several options to better pinpoint which style/aesthetic and concepts fit your brand best. In the initial design phases, you should always keep an open mind.
Colors can be distracting in the initial phases, and ultimately, a good, solid logo should be able to exist in black and white and be legible from a distance. Start out by evaluating different concepts, styles and layouts.
Having multiple designs to choose from for your logo gives you more to talk about with your designer- what you like and dislike. The more thorough you are with your feedback, the happier you will be in the end when you get your final design. Once the feedback is applied and a final design is decided upon, you can then think about how colors influence brand perceptions and come up with an appropriate color palette.
You can get a logo on Fiverr at a really low cost, but it is unlikely you will have any sort of emotional connection to it. And let’s face it, this is YOUR brand. Your brand is important to you. If you hire someone to design a high-quality logo that accurately represents your brand well, you will attract the customers who are willing to pay more for your products and services, and can get the return on your investment within your first couple of months very easily.
If you are starting a business or thinking about rebranding your business, contact GoodBoy Design and we would be happy to discuss our Brand Discovery Pack! This includes the full design process with multiple compositions to choose from (see photos above), unlimited revisions, and a full deliverables package with various logo formats for different uses. There’s a reason why we have a solid 5 star record on Google- we want to help you and your business succeed.