Useful resourcesand community outreach

You aren’t alone. There are millions of Americans stuck working their 9-5 jobs with dreams of one day running their own small business. Eventually, some of them will take the leap, while the more risk-averse individuals may stand on that ledge for years or even decades. This is the million dollar question- how does one know when they are ready to take that leap,

One of the hardest parts of creating branding for your company is coming up with your initial idea. Sometimes you have too many ideas, sometimes you don’t have any. I’m going to tell you about a trick I use that can help you narrow your focus for what your logo should represent. This is something I learned from an online course many years ago

Squarespace, Wix or WordPress?  There are many factors to consider as you begin to think about which platform you would like to use to build a website for your business venture. Wix, Squarespace and WordPress are some of the most popular site-building platforms, and to this day I still use all 3 of them for different purposes. Some people pick favorites, but I think

When you are starting up a new business, or even preparing to rebrand an existing one,  your design budget is something to consider. The truth is, between Fiverr and the top branding studios in NYC, you can pay anywhere from $10 to $10,000 for a logo. $10,000 sounds pretty crazy for one simple design, doesn’t it? Before setting your budget for logo/brand design, consider

It can take some time to discover what you truly want your brand to represent. And your vision for the brand may evolve as time goes by. There’s nothing wrong with that! Even some of the most successful logos/brands in history seem to be refreshed or altered every 10 years, like clockwork. It doesn’t matter if you are a new startup company or a